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Prevention 1st is a 501(c) (3) nonprofit, charitable organization with a mission to prevent unintentional injury for populations at particularly high risk: children, older adults, and people with disabilities.
Why preventable injuries?
Unlike other leading causes of death, reduced quality of life, and health care costs--such as smoking, obesity and diabetes--preventable injuries have not received much attention. Yet it's much easier to buckle a seat belt, check a smoke alarm, or put away clutter that can cause a fall than it is to make major lifestyle changes.
Also unlike other leading causes of death such as tobacco use and poor diet, deaths due to injuries affect the young and old alike. Because of this, life-years lost due to injuries are likely to exceed those from other preventable causes.
Injuries are a serious but hidden contributor to health care costs. They account for more than a third of all emergency department visits, and cost the nation $80 billion every year in medical costs alone. The estimated lifetime cost of injuries occurring in a single year in the U.S is more than $406 billion.
Our Current Projects:
After the Fire: The Teachable Moment
Safe at Home: Home Safety Workshops
Home Fire Drill
Help Mikey Make It Out
Mikey Makes a Mess
PREVENTION 1ST CALENDAR
April
Bruegger's stores will carry donation boxes for Prevention 1st. Stop in, have a bagel, and thank them for their support!
June 14
Prevention 1st Awareness Night sponsored by Ralph Honda
Red Wings Game & Fireworks
Frontier Field
Order tickets here.
September 16
Golf Tournament
to benefit Prevention 1st
Midvale Country Club
Recent Articles:
After the Wells Fire: Beyond Codes and Regulation
When fire spread through the Riverview Individualized Residential Alternative in Wells, NY, four of the nine people with developmental disabilities living there perished. Two years later, are people with developmental disabilities any safer?
Read our letter to the Governor.
Kids Teaching Kids How to Stay Safe
Fifth and sixth-graders at a Rochester City School have teamed up with Prevention 1st to learn home safety--and teach it to their classmates. Read more.
New York Teacher Features 'After the Fire'
New York Teacher, the journal of New York State United Teachers (NYSUT), has published an article on Prevention 1st's program After the Fire: The Teachable Moment.
Read the full article.
Learn more/request After the Fire for your classroom.
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You Can Help
Get Involved in Preventing Injuries and Saving Lives
You can save lives by learning how to prevent injuries, and supporting the work of Prevention 1st. Learn more.

Your tax-deductible gift to Prevention1st can:
- Help a child cope with the aftermath of a fire at home.
- Bring life-saving safety education to her classroom.
- Inspire a family to plan and practice a home fire drill, so they will respond quickly if a crisis strikes.
- Protect a loved one with a developmental disability by bringing him safety education designed especially for his learning needs.
Donate now.
You can also support Prevention 1st through the United Way of Greater Rochester. Our Donor Choice ID # is 2472.
Need more reasons to make a charitable gift?
You'll be happier, more popular, and live longer. Read more.
Latest News
Since 2006, Prevention 1st has been advocating for, developing, and delivering effective home safety education for people with developmental disabilities, who are at higher risk for unintentional injuries. Learn more about Safety for Special People.
Bruegger's is carrying donation boxes to benefit Prevention 1st in its Rochester stores. Last year they raised $2,500 for Prevention 1st's programs. Stop in for a bagel and say thanks!
Injuries Are Part of U.S. Health Disadvantage
American men ranked last in life expectancy among comparable high-income countries in the recently released study, “U.S. Health in International Perspective: Shorter Lives, Poorer Health,” and unintentional injuries played a role. Read more.
Helping Young Children Cope With Trauma,
a publication of the Red Cross, is part of Prevention 1st's
After the Fire: The Teachable Moment program and can assist parents and other adults in helping children deal with many types of disaster and trauma.
It is also available in Spanish:
Cómo Ayudar A Los Niños A Enfrentar Traumas
Home Safety Checklist
(as seen in Doctor's Advice Spring 2013 issue)
Also available in Spanish: Lista de Verificación de Seguridad Contra Incendios
Why We Still Need to Promote Fire Safety
People still just don’t get it. Several surveys over recent years continue to find that 80%-90% of Americans feel safer from fires at home than in a public building, or feel equally safe in both locations. Unfortunately, they couldn’t be more wrong. Here's what they need to know.
For Childcare Providers: When a Child Experiences a Fire
One in every 11 people over 65 are treated in an emergency room for an unintentional injury in one year. Here's what you can do to Protect Older Adults from Injury.
Every 4 seconds, a child is treated for an injury in the emergency department.
Every hour, a child dies as a result of an injury.
Death rates from unintentional injuries among children and adolescents have declined by nearly 30 percent--yet these injuries remain the leading killer of children.
Read more of the new Vital Signs report from the Centers for Disease Control and Prevention.
17 Quick, Easy, Inexpensive Ways to Stay Safe at Home
In 2002, drug overdose became the second leading cause of unintentional injury death in the nation, just behind motor-vehicle injuries. The biggest culprit isn't illegal drugs--it's prescription drugs, especially prescription painkillers. Read more from the CDC report.
The growing use of prescription medicines by both adults and children has a particularly serious side affect on children--a 22% surge in accidental drug poisonings of children.
"Mikey Makes a Mess" at School!
Mikey Makes a Mess Now Online

Prevention 1st has partnered with Fireproof Children to put its outstanding children's storybook Mikey Makes a Mess online. Read it here.
Home Fire Drill Saves Trace Adkins Family
Having a practiced home fire drill saved the three young daughters of country western singer Trace Adkins when a fire broke out in the garage, his wife has told the media.
Plan and practice your home fire drill today!
Another reason NOT to buy or use novelty lighters: Mother Mistakes Gun for Lighter.
Workplace Fire Drills That Work
Fire drills. You know you should have them, you’ve been meaning to plan them, maybe next week. Or, you’ve tried to have fire drills but your employees are, let’s say, less than enthusiastic. Here's a way to make fire drills easier—and more effective.
Most Popular Links and Articles
Protect Your Family from Fire
Also available in Spanish: Protege a su Familia de un Incendio
Protect Your Family From Scalds and Burns
Also available in Spanish: Protege a su Familia de Escaldaduras (Calentamiento) y Quemaduras
Protect Your Family From Falls
Also available in Spanish: Proteja a su Familia de las Caídas
Protect Your Family From Poison
Also available in Spanish: Protege a su Familia de Envenenamientos
Protecting People With Developmental Disabilities (our article for the NYS Developmental Disabilities Planning Council)
Why Are Children Fascinated With Fire?
Help Mikey Make It Out, an interactive fire safety game
Recommended Children's Books About Fire and Fire Safety
Home Fire Drill: Does Your Family Know What to Do?, a 17-minute video.
Be Safer With Your Pet
Protect the Ones You Love: Child Injuries Are Preventable," a CDC initiative.
Grants Fund Home Safety Training
Find more news and articles in our Newsroom
IIf you need help and don't know where to turn visit the Finger Lakes Region 2-1-1 Website
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